Focussing on Key Phrases
Keyphrases rather than keywords ?
Everyone goes on about keywords … I think practically any SEO guide ive read will bang on about keywords before they even mention phrases, but very few people type one word into a search engine.
If you want to buy knickers and you live in a town called twaddlesville, you don’t just type in knickers ……. Do you ?
You tend to write a phrase something like: knickers for sale twaddlesville, this search would narrow down your results making it much more realistic. If you use the search phrase: knickers “for sale” twaddlesville, you’re narrowing the results even futher. Not everyone knows how to do exact searches but you can see how a key phase is much more workable than a keyword.
Many people make the mistake of trying to make their homepage the be all and end all when it comes to SEO, there really is only so much you can do to optimise one page in terms of catching traffic, trying to optimise one page with four different search terms or keywords amounts to what i would term a pretty impossible task. Better to optimise the deeper pages with a mind to what you want the whole site to achieve, this is why we advise our clients to consider their target market and their chosen phrases and words before even embarking on the onpage SEO of their new site. Every page, category, title, meta tag has a relevance when it comes to helping your site perform at its best in the search engine results.
Despite opinions to the contrary i fail to see in the experiments ive seen and conducted myself that meta tags are ‘defunkt’ these days and am more of the mind that anything that can possibly help should be done and done in a well planned and controlled manner. Any text entered on your site has the ability to be turned into what i term as google food, Google is clever tho, it will recognise sentences that are badly constructed and out of context or irrelevant. It will take into account the text around any link you make as well as the text of the link itself, it does indeed read the same way more or less that a human does, so therefore it HAS to make sense as readable content in order for the search engines to give it any credibility.
To sum up: building an e-commerce store doesn’t guarantee it will be seen by the search engines and bring in business.
Even if search engines have been to your website; if it isn’t properly optimised they may not index all of the pages and information you have. If search engines do not index your entire site then the only visitors you will have are people you send the website address to.
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